Klemen Zupanc
THE MYTH OF
SCHALAR
exhibition brand identity | client: Klemen Zupanc​
A museum-inspired identity for Zupanc’s mythical, timeless creature.
We crafted Klemen Zupanc’s exhibition brand identity with a deep respect for the fictional yet rooted nature of his artwork. His work revolves around the portrayal of an imagined historical creature, an entity that exists in the space between myth and reality. To translate this unique vision into the exhibition, we drew inspiration from the austere elegance of museum aesthetics. This allowed us to create a sophisticated, timeless identity that feels both scholarly and otherworldly—much like Zupanc’s artwork itself.
The focus on museum aesthetics was integral to conveying the sense of discovery and reverence that Zupanc’s work evokes. The design choices reflect the quiet, monumental nature of historical exhibitions, where every detail feels curated to inspire awe. Clean lines, restrained colors, and subtle textures give the exhibition brand an air of sophistication, while also reflecting the mysterious allure of the fictional creature Zupanc brings to life through his art. This aesthetic approach ensures the exhibition resonates with an audience that appreciates both the contemporary and the historical.